Nimble today has announced integration with HootSuite, the number one Social Network application.
The Nimble-HootSuite integration will help you identify, engage, and nurture stronger relationships in order to drive more business opportunities.
Key Benefits and Applications:
For more information on Nimble and the integration please contact Wizard Systems.
Traditionally a CRM system helps you track communications like phone calls, meetings and emails, but with the emergence of the increasing use of Social Media (linkedin, Twitter etc) in business it becomes more important to track these contacts and communications also.
So CRM for many organisatons is evolving into "Social" CRM, which CRM Guru, Paul Greenberg as long ago as 2009 defined as:
"...a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment.”
http://the56group.typepad.com/pgreenblog/
If your prospects or customers are active in social media, then you need to be there too, and a CRM solution which integrates that is a great tool to then cement the relationships you're building.
Sage CRM now has Twitter integration built in to help you 'listen, share and engage' with your business contacts.
What's more, with Social Media Alerts and Interactions that can be stored within Sage CRM, you can automate responses:
Examples of Social Media Alerts
Twitter.com - email when you are mentioned
Tweetbeep.com – keyword monitoring
You can also use Sage E-marketing (the e-mail marketing part of Sage) to contact those you have contacted on Twitter/Those you don’t have on twitter.
For more information on how Sage CRM can be a part of your company's social strategy, please contact Wizard Systems on 01454 316800.
Thanks to David Beard of Sage for contribitions to this article.