Wizard Systems

Top 10 tips for using Telemarketing scripts with GoldMine CRM

Why is it a good idea to use telemarketing scripts and in conjunction with a CRM system like GoldMine!

1. Improved accuracy: Using a script eliminates the risk of forgetting important points and ensures that everyone on the team speaks accurately and consistently with potential customers.

2. Enhanced professionalism: Pre-written scripts provide a more polished and professional tone and ensure that everyone on the team presents the same message.

3. More efficient conversations: Scripts help ensure that conversations are more focused and efficient by helping to guide conversations in the most productive direction.

4. Increased sales: With a script, salespeople can anticipate customer objections and provide answers quickly which can result in more sales and satisfaction.

5. Improved customer service: Scripts can help salespeople address customer needs and questions more quickly and accurately, leading to fewer customer service issues.

6. Increased productivity: Using a script can help to reduce the amount of time needed for each customer interaction, leaving more time for other activities.  Answers to questions can go right into your CRM database

7. Increased confidence: Scripts can give salespeople more confidence by providing them with the information and guidance they need to feel confident in their conversations with customers.

8. Improved ability to measure results: Using a telemarketing script makes it easier to measure the effectiveness of each call, as well as track the success of the team as a whole. E.g. How many times did customers anwser yes or no to a certain question?

9. Reduced training time: Scripts can help to reduce the amount of time needed to train new salespeople, as they provide guidance on customer interactions.

10. Increased team communication: Using a script can help to reduce misunderstandings by ensuring that everyone on the team is speaking the same language.

Control Your Telemarketing Campaigns with Sage #CRM #cti

If the phone in your business is still the primary way you connect with new customers, then Sage CRM has great CTI (computer telephone integration) capabilities to improve the productivity of your telesales users.  You can automatically schedule calls for the telemarketers and the outcome of calls can trigger the development of the next stage of the campaign. Details of calls can be saved and shared throughout all departments for future reference. Sage have built in call length and outcome recording capabilities, as well as a connector to CTI which allows all of your call automation and recognition tools be integrated into your Sage CRM solution.

The Sage CRM Outbound Call Handling module, automates the process of performing outbound phone-based telemarketing campaigns.  Outbound Call Handling is tailored specifically to high volume telemarketing activities, where calls are not preallocated to individual users and a Communication record is only created when a successful contact is made.

The advantages include:

• Your personal Calendar list does not get cluttered with hundreds of campaign-based telephone calls.
• Your quota of campaign calls will not get overlooked if you are out sick or allocated to work on a different project for the day.
• More efficient handling of repetitive calls via Got Through and Get Next Call buttons.

For more information on how Sage CRM can improve your telemarketing activity, or setting up CTI, contact Wizard Systems on 01454 316800.