Wizard Systems

Nimble CRM announces integration with HootSuite for enhanced social relationship management

Nimble today has announced integration with HootSuite, the number one Social Network application.

The Nimble-HootSuite integration will help you identify, engage, and nurture stronger relationships in order to drive more business opportunities.

Key Benefits and Applications:

• Viewing Nimble contact details from the HootSuite dashboard
• Importing new contacts into Nimble from social streams in HootSuite

 

For more information on Nimble and the integration please contact Wizard Systems.

 

Nimble Integrates With foursquare!

Introducing foursquare integration with Nimble! In addition to Twitter, Facebook, LinkedIn, and Google+, you can now add foursquare profiles to your contacts in Nimble CRM to see their check-ins and mayorships!

You can also import your contacts in foursquare into your Nimble CRM database.  It's easy!

New Rich Text for emails from Nimble and New Social Profile Mapping feature

Nimble CRM now includes two new great features when you next login:

1) Rich Text Editing for Nimble's email composer

When you create a new email in Nimble, you can now bold, italicize, underline, indent, and use bullet points.

2) Automatic Social Profile Mapping

Let's say you imported a group of contacts into Nimble from Google. Nimble will search those contacts on your Facebook and LinkedIn networks - and when it's confident that it has found matching profiles, Nimble will automatically append LinkedIn, Facebook, or both profiles to the contact record.

Coming soon is a similar capability for Twitter!

If you would like a trial of Nimble CRM please let us know!

 

Why it's important to integrate Twitter into your #CRM Strategy #sagecrm

Traditionally a CRM system helps you track communications like phone calls, meetings and emails, but with the emergence of the increasing use of Social Media (linkedin, Twitter etc) in business it becomes more important to track these contacts and communications also.

So CRM for many organisatons is evolving  into "Social" CRM, which CRM Guru, Paul Greenberg as long ago as 2009 defined as:

"...a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment.”

http://the56group.typepad.com/pgreenblog/

If your prospects or customers are active in social media, then you need to be there too, and a CRM solution which integrates that is a great tool to then cement the relationships you're building.

Sage CRM now has Twitter integration built in to help you 'listen, share and engage' with your business contacts. 

What's more, with Social Media Alerts and Interactions that can be stored within Sage CRM, you can automate responses:

Examples of Social Media Alerts
Twitter.com  - email when you are mentioned
Tweetbeep.com – keyword monitoring

You can also use Sage E-marketing (the e-mail marketing part of Sage) to contact those you have contacted on Twitter/Those you don’t have on twitter.

For more information on how Sage CRM can be a part of your company's social strategy, please contact Wizard Systems on 01454 316800.

Thanks to David Beard of Sage for contribitions to this article.

 

 

Nimble #CRM Webinar Friday 9th 10am UK - How to find leads on Social Networks

Nimble is a social CRM that can help you find leads, nurture them, and convert them into lifelong customers.

In this free demo on Friday 9th at 10am UK (GMT), we’ll show you:

•How to import new leads into Nimble
•How to identify new leads on social networks
•How to track social conversations and sales deals

At the end of the demo, we’ll answer all of your questions.

It’s FREE so sign up today and learn how to build deeper customer relationships using Nimble!

For more information on how Nimble can help you integrate your social media activities into your company CRM strategy, talk to Wizard Systems on 01454 316800.

 

Strengthen your business relationships with Social Discovery in Nimble #CRM

Each day, it’s hard to know where to start strengthening your relationships.  Nimble makes this easy. Every morning Nimble sends you an automatic email full of new engagement opportunities. This could be for example any Job Changes of a LinkedIn Contact of yours. You’ll also find one unified stream of all your incoming messages, requests, likes and more in the Notifications section under the Social tab.

To find out more, see how easy it is to set yourself up with Nimble with our trial.  To register, please click here.

 

Nimble Leads Small Businesses Into the New Social CRM Age With Nimble 2.0 #crm

Nimble, the award-winning Social Business Platform, today announced that it has launched Nimble 2.0, the most social CRM platform on the market today. Nimble was designed entirely with social engagement in mind and is the first social business platform that empowers companies to get closer to their customers through listening and engagement, helping them turn their social communities into customers for life.

 

Over the past year, Nimble has listened to the feedback of its community -- many of whom are on the forefront of Social Business adoption -- and incorporated it into Nimble 2.0 to make it easier, smarter and more flexible. New enhanced features such as social discovery, improved usability and marketing integration have all been added to the product.

"Traditional CRM systems fail at relationship management and that's why people don't use them for engagement," said Jon Ferrara, Nimble CEO and previous founder of GoldMine, a pioneering CRM product. "The era of customer engagement is now, and it starts with listening. You can't just snap social onto legacy CRM platforms and expect it to be effective. Nimble was built from the ground up for active social listening and engagement. We're putting the 'R' (relationship) back into CRM, and with Nimble 2.0, we are disrupting the old CRM ways of doing business."

Nimble has recently surpassed 30,000 registered users at more than 2,800 companies -- a significant achievement for a start-up SaaS business application. The average Nimble user spends almost 3 hours a day managing business contacts. Nimble has seen phenomenal global growth in its VAR partner channel, having signed up more than 250 resellers worldwide, 50 of which are in Europe.

What Other People Are Saying

"What I love about this product is the user interface," says Michael Brito, Senior VP, Social Business Planning, Edelman Digital. "It's very easy to find relevant information when I need it. The integration with contact management, activity management, sales and marketing automation, traditional and social media communication tools and collaboration features into one web-based solution makes it very convenient for people like me to get a pulse of what's going on in my network."

"Social media is rapidly moving from a form of communications that could be monitored by marketers and PR to one where it has to be tightly integrated into all aspects of customer relationship management (CRM) in a manner similar to telephony and email," said Carter Lusher, Research Fellow and Chief Analyst Ovum. "Established CRM vendors are rushing to 'bolt on' social media integration onto existing products, which is necessary but not sufficient. As a consequence, there is a market opportunity for a social CRM (sCRM) suite like Nimble that was developed from the beginning to have a tight integration with an expanding number of social media."

What's New in Nimble 2.0?

Nimble 2.0 takes Social Business to the next level, adding social notifications and discovery and empowering socially aware companies to stay top-of-mind with customers. It also contains key new user enhancements and marketing features to boost outreach. Screen shots can be found here.

Social Discovery

Nimble extends its Social Business platform with key social engagement features, including support for Facebook business pages and Google+ support. These features are designed to enable companies to listen and engage their customers while tracking and capturing real-time data when fans interact on social streams. Nimble's new unified social notifications consolidates all the likes, comments, friend invites and other social interactions from LinkedIn, Twitter, Facebook and Google+. Now users don't have to go to five separate tabs to engage. These powerful new features combined with alerts on birthdays, promotions and job changes in a daily email notification keep Nimble users more connected than ever to their contacts.

Usability

At the heart of Nimble is the contact record -- the embodiment of the relationship with the customer. Nimble contacts have an all new improved user interface which effortlessly pulls together all related messages, activities, and deals, and includes the contact's live social stream. Nimble has also added custom fields and tabs to support the unique ways our customers relate to their contacts. In addition, Nimble has boosted usability throughout the application with improved navigation and better data importing tools.

Marketing Integration

Nimble now makes it easier to capture information and interact with customers through integration with HubSpot, a leading Social Marketing platform. The combination of Nimble and HubSpot allows closed-loop marketing. Now sales teams can contact the right lead at the right time with little or no effort and see significantly improved marketing ROI.

Pricing & Availability

Nimble is free for standalone personal users. Business and multi-users can sign up for Nimble at $15 per user per month.  Contact Wizard Systems for more information on Nimble or help on getting started with Social CRM.

 

Incorporating Social CRM for your business

 

There are two views you should consider when embarking on social CRM for your organization. How will social CRM applications affect your relationship with your customers, and how will customers be affected by your social CRM use (in addition to how it will impact your overall customer service program)?

Let’s first start with how customers will be affected by your social CRM use. If you have not embarked on social aspects for your CRM business, keep it simple. For example, marketing can push new product or services being delivered to the market, or position events via social channels. Sales can leverage social CRM through improved peer / influencer management, as well as, better lead / prospect management through social network information a sales rep can easily acquire across various social channels.

Customer service teams can understand customer sentiments that may affect customer loyalty by listening to the social media networks, and possibly gain an understanding of customer loyalty and satisfaction levels through social surveys. Understanding internal perspectives may be easier than understanding how social channels may affect your customer’s view of your company. In order to understand how customers will be affected by your social use, put yourself in your customer’s shoes.

Think about what information you would want if you were a customer of your brand, as well as, when and how you would want to receive this information. As you grow in social media use you should analyze how, when, and where your customers retrieve social related information and change your social business accordingly. Ask yourself how often you would want to be connected, what type of information you would want to receive and how you would expect to be redirected back to the company (i.e. yourself!). Sometimes social related information can bring up additional questions, so make sure your customers understand where they can obtain further details about the related social CRM information that were provided.

Always keep in mind industry-specific needs as related to the social arena, as this will vastly effect how Social CRM is leveraged around the enterprise. And as mentioned before, don’t forget that analysis of how social CRM is utilized in the organization is needed since it’s an ever changing and constantly moving market space.

Don’t let social CRM scare you with terms and technology (especially since the social media is an ever changing, ever growing, and quite honestly, immature in regards to CRM usage). You may wish to consider social CRM as just another workflow involved in your CRM processes.

What are your thoughts on the impact of social media on your business?

(This is a repost of a Blog written by Jeff Moloughney, Sr. Director of Customer Service Products/CRM at FrontRange Solutions, Inc.)