Poor data quality has far-reaching effects and consequences for companies, wasting millions of pounds every year. Poor data management not only impacts on profit margins, but can also damage an organisation's brand, and increase its exposure to fraud and data protection penalties. According to a global data management study by PricewaterhouseCoopers, 75% of companies surveyed admitted that defective data impacted them financially.
Our Data Cleansing Service can help you with:
- Address Cleaning - Tidy up partial addresses. Add in missing postcodes or incorrect postcode
- Append extra Business Information -
- SIC
- Telephone/ FAX
- Number of Employees head office flag
- Year established & Turnover
- Credit Status & Rating - Suppression screening - In the event of a person no longer being at an address, you can use suppression files like National Change of Address (NCOA) or Gone Away Suppression (GAS) to flag this.
- Mortality and Bereavement screening - to prevent brand damage, embarrassing situations and waste.
- Telephone and Mail Preference Services screening - We check your records against the 6 million plus subscribers who object to receiving tele-sales calls or unsolicited mail.
- Telephone number verification and appending - If you are involved in tele-marketing, the service offers you an affordable way to verify telephone numbers or append telephone numbers to addresses.
- Consumer names profiling - We offer the base file of UK adults from the Electoral Roll for cleaning and verification of your targets.
- Deduplication - Identifies duplicates within your database, helping you to avoid the waste of multiple mailings.
Contact Wizard systems for a quote.
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