E-mail marketing is a pretty common activity nowadays for most organisations and the excellent IntelliClick add on for GoldMine allows you to run all your email campaigns from GoldMine with all the responses tracked instantly against your customer records.
But using GoldMine's email capability, IntelliClick and a slight modification to your signature files, you can be doing some additional 'marketing' without any extra effort just by sending your day to day emails.
This is how it's done:
Step 1 - Create your HTML (we recommend HTML for this to work) email template in GoldMine and insert your references to your website and your social media accounts. If you don't have them already, IntelliClick offers some 'hosted' images of popular Social Media tools like Twitter. It's always best to point your email to images on a web site somewhere.
Step 2- Using the simple IntelliClick Wizard, create the special link to track visits to your sites.
Step 3 - Add these links as Hyperlinks back in your GoldMine template.
Step 4 - Save your template and define it as your 'Default Template' for all new emails. This can be done in the GoldMine Email Center.
Step 5 - Test your template by sending it to yourself or a colleague. When you set up the special link in IntelliClick, you can also have automatic emails sent to you when a customer visits your site.
...And of course all responses to emails are tracked against your customer record in GoldMine on the Click Trac tab.
For more information on how IntelliClick could help your GoldMine system and tracked visits to your website, contact Wizard Systems.
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